column inch
Plural
column inches
1
a unit of measurement used in print media to determine the amount of space occupied by an article, advertisement, or other content within a column of a newspaper or magazine
A column inch is a unit of measurement used in the publishing and printing industry to determine the amount of space an article, advertisement, or other content occupies in a newspaper or magazine. It refers to a one-inch high by one column wide section of the page. The size of a column inch can vary depending on the publication, as columns may have different widths. This measurement is used to calculate the cost of advertising space, with the price often being based on the number of column inches an ad occupies.
- The article took up two column inches on the front page.
- The editor asked the writer to shorten the piece to fit within three column inches.
- The reporter's story was given four column inches, which was typical for a feature article.
- The local business purchased ten column inches of ad space for the upcoming issue.
Synonyms: